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Form a small group of four or five students Have each group member interview 10 consumers about if and when they purchased their first smartphone Research when smartphones were first introduced

Form a small group of four or five students. Have each group member interview 10 consumers about if and when they purchased their first smartphone. Research when smartphones were first introduced, and based on each respondent’s answer, identify which adopter category best describes that consumer. Create a chart similar to Figure 5.6 to present your results for all group members’ interviews. How far along are smartphones in their adoption cycle? (AACSB: Written and Oral Communication; Diverse and Multicultural Work Environments; Reflective Thinking)

Jun 20 2020 View more View Less

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