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Forecasting or estimating the actual size of a market is often a key goal in a marketing r

Forecasting or estimating the actual size of a market is often a key goal in a marketing research study. Good sales forecasts are important for a firm as it schedules production. Which of the following statements about sales forecasting is true?


[A]The most expensive forms of sales forecasting are trend extrapolation and a survey of
experts
[B]With the lost-horse forecast, former customers are asked if they are likely to buy the
product again
[C]A lost-horse survey is more expensive to conduct than a survey of buyers' intentions
[D]A sales force survey forecast is less expensive to conduct than trend extrapolation

Dec 18 2017 View more View Less

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