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Firms that are the first to enter new markets, establish brand identity, and/or adopt new

Firms that are the first to enter new markets, establish brand identity, and/or adopt new technologies, hence gaining benefits, are known as


(A) First-mover advantages.


(B) Technological capabilities.


(C) Competitive aggressiveness.


(D) Breakthrough innovations.

Mar 23 2018 View more View Less

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