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Fierce competition in today’s global markets, the introduction of products with short life cycles, and the heightened expectations of customers have forced business enterprises to invest in, and

Fierce competition in today’s global markets, the introduction of products with short life

cycles, and the heightened expectations of customers have forced business enterprises to invest in,

and focus attention on, the relationships with customers and suppliers (Simchi-Levi et al., 2000).

Supply Chain Management (SCM) has become part of the senior management agenda since the

1990s. Executives are becoming aware that the successful coordination, integration and management

of key business processes across members of the supply chain will determine the ultimate success of

the single enterprise (Van der Vorst, 2000). According to Christopher (1998) businesses no longer

compete as solely autonomous entities, but rather as supply chains. The increased interest in SCM

has been spurred by developments in Information and Communication Technology (ICT) that enable

the frequent exchange of huge amounts of information for coordination purposes. Consequently,

there is a need and an opportunity for a joint approach of chain partners towards the establishment

of more effective and efficient supply chains.

Read the above paragraph and re-write in your own words without plagiarism.

Apr 14 2021 View more View Less

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