Fierce competition in today’s global markets, the introduction of products with short life
cycles, and the heightened expectations of customers have forced business enterprises to invest in,
and focus attention on, the relationships with customers and suppliers (Simchi-Levi et al., 2000).
Supply Chain Management (SCM) has become part of the senior management agenda since the
1990s. Executives are becoming aware that the successful coordination, integration and management
of key business processes across members of the supply chain will determine the ultimate success of
the single enterprise (Van der Vorst, 2000). According to Christopher (1998) businesses no longer
compete as solely autonomous entities, but rather as supply chains. The increased interest in SCM
has been spurred by developments in Information and Communication Technology (ICT) that enable
the frequent exchange of huge amounts of information for coordination purposes. Consequently,
there is a need and an opportunity for a joint approach of chain partners towards the establishment
of more effective and efficient supply chains.
Read the above paragraph and re-write in your own words without plagiarism.
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