Home / Questions / EXHIBIT DEMAND FOR SEVEN STAR NUMBER OF CARTONS SOLD) YEAR 2006 2007 2008 JAN 742 741 896...
EXHIBIT 1: DEMAND FOR SEVEN STAR (NUMBER OF CARTONS SOLD) YEAR 2006 2007 2008 JAN 742 741 896 FEB 697 700 793 MAR 776 774 885 APR 898 932 1055 MAY 1030 1099 1204 JUN 1107 1223 1326 JUL 1165 1290 1303 AUG 1216 1349 1436 SEP 1208 1341 1473 OCT 1131 1296 1453 NOV 971 1066 1170 DEC 783 901 1023 ASSIGNMENT 1. Assume a perfect forecast for the month of January 2006. Develop the Exponential Smoothing forecasts using the following smoothing constants: A) 𝛼 = 0.25, B) 𝛼 = 0.50, and C) 𝛼 = 0.75. 2. Assume that demand data demonstrates both trend and seasonality. Using a multiplicative model, forecast demand for Seven Star from 2006 through 2009
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