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Exercises The American Association of Individual Investors AAII On-Line Discount Broker Survey polls members on their experiences with electronic trades handled by discount brokers

Exercises The American Association of Individual Investors (AAII) On-Line Discount Broker Survey polls members on their experiences with electronic trades handled by discount brokers. As part of the survey, members were asked to rate their satisfaction with the trade price and the speed of execution, as well as provide an overall satisfaction rating. Possible responses (scores) were no opinion (0), unsatisfied (1), somewhat satisfied (2), satisfied (3), and very satisfied (4). For each broker, summary scores were computed by computing a weighted average of the scores provided by each respondent. A portion of the survey results follows (AAII website, February 7, 2012).

Apr 05 2020 View more View Less

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