Home / Questions / EXERCISE 8A Develop a Product-Positioning Map for Hershey Company Purpose and services ar...
Organizations continually monitor how their products useful strategic in competitors. Product positioning maps, often called perceptual maps, provide formation for marketing managers as well as corporate executives responsible for strategic planning Hershey uses perceptual maps in strategic planning. the Headquartered in McClean, Mars, Inc. is the third-largest privately held company in United States and a major rival to Virginia, are 3 Musk Snickers, Twix, Hershey. Five of Mars' leading candies Way and M&M Headquartered in Very, switzerland, Nestle's is the largest food company in the Ruth, world and also a major rival to Hershey. Four of Nest leading candies are Kit Kat Baby Nestle Crunch, and Butterfinger, Four of Hershey's leading candies are Mr. Goodbar, Krackel and Almon AIT13 of these candies compete for market share, s Space and customer loyalty. Instructions Step 1 Do some research that can enable you to develop a perceptual map based on High/Low Quality and High/Low Price including the 13 candy bars just identified. How could the information be helpful for Hershey? Which company's products do you prefer? Why? Step 2 Do some research that can enable you to develop a perceptual map based on Hi Calories and High/Low Nutrition including the 13 candy bars just identified. How could the information be helpful for Hershey?
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