E-Marketing - Authors: Judy Sreauss and Rayming Frost. International Seventh Edition 1- Wh
E-Marketing - Authors: Judy Sreauss and Rayming Frost. International Seventh Edition
1- Why do marketers keep the AIDA or hierarchy of effects model in mind when planning social media strategy?
- 2- What is marketing public relations (MPR), and how can an organization use its Web site as owned media for this purpose?
- 3- What are some types of rich media ads, and what are their general advantages and disadvantages?
- 4- What is the difference between promoted tweets, trends, and account ads?
- 5- How are viral marketing and viral blogging used to generate word-of-mouse?
- 6- What are location-based services, and how do users and marketers benefit from them?