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Home / Questions / Ellen was the marketing research director for the local mall. She decided to conduct an ex

Ellen was the marketing research director for the local mall. She decided to conduct an ex

Ellen was the marketing research director for the local mall. She decided to conduct an experiment in the mall's car park to see if shoppers would respond to a lower parking price to park in some of the under-utilized sections of the car park. Ellen is using which type of market research?


[A]Exploratory
[B]Causal
[C]Descriptive
[D]Investigative

Dec 21 2017 View more View Less

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