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Elena intends to buy her favorite brand of camera but her best friend persuades her to buy

Elena intends to buy her favorite brand of camera but her best friend persuades her to buy

Elena intends to buy her favorite brand of camera but her best friend persuades her to buy the lowestpriced one. Which of the following can be said to have influenced her purchase decision?


[A]Purchase intention
[B]The self-concept
[C]External influences
[D]Unexpected situational factors

Roshan kumar 21-Dec-2017

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