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Element 010 Assignment submit work via Turnitin Grademark Prepare an audit of the marketing activities of a company of your choice Mark Learning Outcome 1 External Audit including

Element 010 – Assignment – submit work via Turnitin/Grademark® Prepare an audit of the marketing activities of a company of your choice Mark Learning Outcome 1. External Audit including PESTEL, SWOT, Competitor environment and market environment 45 1. Understand the position of marketing management in the modern firm; 3)Evaluate the position of a specific company within a market sector and identify the marketing strengths, weaknesses, opportunities and threats appropriate to the company 2. Internal audit including, sales , market share , profits , costs , customer profile , effectiveness of the marketing mix 45 1. Understand the position of marketing management in the modern firm; 4.Define appropriate qualitative and quantitative marketing objectives for a specific organisation which are SMART in nature. 3. Creation of a SMART marketing objective and new product idea 10 2. Understand the ethical and sustainability issues affecting marketing in the modern firm; 4.Define appropriate qualitative and quantitative marketing objectives for a specific organisation which are SMART in nature. TOTAL MARKS 100% OPTION A – Grademark® Submission

Jul 31 2020 View more View Less

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