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ear Workshop or on a Southwest Airlines flight differ from a self-help service transaction

ear Workshop or on a Southwest Airlines flight differ from a self-help service transaction

Does the co-creation experience in a Build-a-Bear Workshop or on a Southwest Airlines flight differ from a self-help service transaction such as online banking through Bank of America or Citibank? Both of these involve the consumer as a co-producer of the transaction, yet there are fundamental differences between the two.
Liam Smith 07-Nov-2017

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