During the early 1900s, the mission of business firms was set exclusively in economic terms. After the 1960s, social activists began to question the singular objective of business enterprises. Managers today continually encounter decisions that have a social dimension. Which of the following is defined as a business firm’s obligation, beyond that required by law and economics, to pursue long-term goals that are good for society?
(a) Social obligation (b) Social screening
(c) Values-based management (d) Social responsibility
(e) Ethical obligation.
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