2-3 pages. 400-500 words.
Read: Strategic Management in Action Cases: Case #1 Driving for Success.
a. Explain Toyota's keys to success.
b. Analyze the Toyota Production System and how it gained Toyota a competitive advantage.
c. What would happen if Toyota launched marketing campaigns praising the highly innovative and sporting styling of a Camry (a fairly conservative model)? How would consumers react to that message which seems inconsistent with the car's styling?
d. Why do you feel that Toyota launched its Scion car (low priced model)?
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