15–1 Distinguish between horizontal and vertical analysis of financial statement data.
15–2 What is the basic purpose for examining trends in a company’s financial ratios and other data? What other kinds of comparisons might an analyst make?
15–3 Assume that two companies in the same industry have equal earnings. Why might these companies have different price-earnings ratios? If a company has a price-earnings ratio of 20 and reports earnings per share for the current year of $4, at what price would you expect to find the stock selling on the market?
15–4 Would you expect a company in a rapidly growing technological industry to have a high or low dividend payout ratio?
15–5 What is meant by the dividend yield on a common stock investment?
15–6 What is meant by the term financial leverage?
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