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Define marketing and outline the steps in the marketing process AACSB Written and Oral Communication What is marketing myopia, and how can it be avoided AACSB Written

Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication) 1-2. What is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking) 1-3. What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking)

Jun 20 2020 View more View Less

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