This assignment is a Case Analysis of the Bank of America Case attached.
The most important thing is to address all factors within Level IV of the Customer Value Funnel: Customers. Below are some of the questions that I have created to properly devise the solution for this assignment.
LEVEL 4: CUSTOMERS
We are defining the target market here:
1- Identify who are BOA's customers. 1b- Identify what BOA customers want.
2- Do they seek the same levels of service? Do they seek the same levels of quality, price, and image?
2b- How does BOA cater to these types of differences?
2c- Is BOA able to customize its products and services to meet the needs of a specific group of clientele?
3- What does value mean to each segment? 3b- How is it reflected in demands?
3c- What does BOA do to be as responsive as possible in terms of delivering superior customer value (SQIP)?
4- Is BOA co-creating value with customers? 4b- How does it communicate and interact with customers?
I am looking for 2-3 pages of insight from a tutor. I want to make sure I am on the right trac
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