Create an Account

Already have account?

Forgot Your Password ?

Home / Questions / CUSTOMER SEGMENTATION 000 ООО ООО ООО 898 88 GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHICS BEHAVIO...

CUSTOMER SEGMENTATION 000 ООО ООО ООО 898 88 GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHICS BEHAVIOURAL PERSONA PREDICTIVE SIMPLE Where Who Why What Who, What, Why, Where Who and When Geographic segmentation

CUSTOMER SEGMENTATION 000 ООО ООО ООО 898 88 GEOGRAPHIC DEMOGRAPHIC PSYCHOGRAPHICS BEHAVIOURAL PERSONA PREDICTIVE SIMPLE Where Who Why What Who, What, Why, Where Who and When Geographic segmentation divides customers into groups based on their location. Demographic segmentation Psychographic segmentation divides customers into groups divides customers into groups based on census data. based on personal interests and motivations. Behavioural segmentation divides customers into what do-online/offline. Persona segmentation Predictive segmentation uses divides customers into groups historical behavioral patterns based on a blended data. to predict and influence as well as customer goals. future customer behaviors. WHAT IS IT? Countries Cities Urban, Suburban, Rural Addresses EXAMPLES Age Income Family/Single/Couple Gender Education Usupervised Learning Supervised Learning Reinforcement Learning Interests Personality Lifestyle Social Status Activities, Interests, Opinions Attitudes Benefits Sought Occasion Usage Rate Loyalty Buyer Readiness Actions taken e.g.online Jobs to be done Pain/Gains Demographic data Psychographic data Behavioural data WHY USE IT Dynamic Pricing Ease of use Country/Language differences Localized offers - stores Easy to use Good for store profiling Ideal for life stages Good to supplement with other data Uncovers motivations and reasons for product and brand purchases Ideal for identifying patterns and triggers during buying process. Helps to tailor marketing to different stages. Provides a rich profile of a customer segment. Proves a foundation to test hypothesis and testing to optimize results. Uncovers hidden buying clusters of customers. Helps with customer discovery. NOW GO INNOVATE GARYFOX.CO

Apr 17 2021 View more View Less

Answer (Solved)

question Subscribe To Get Solution

Related Questions