Conduct an analysis of the industry and competitors.
B Conduct an analysis of the company you have selected and its main competitor. This part should be around 600 words
C Compare the value chain of the company selected to that of its main competitor. This part should be around 800 words
D Based on A, B, C, above evaluate the business-level and corporate-level strategies of the company selected and its main competitor. For instance, is there an alignment between value chain and strategies followed? Does the diversification followed make sense? Is there anything you believe the company/ies should do in a different way?
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