Concept testing helps the company in
I. Selecting the strongest concept from the available alternatives.
II. Eliminating the concepts that are not approved by the target market.
III. Identifying consumer criteria of evaluating the product.
IV. Deciding upon the product positioning.
[A]Only (III) above
[B]Both (I) and (III) above
[C]Both (II) and (IV) above
[D]All (I), (II), (III) and (IV) above
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