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Home / Questions / Coca-Cola, Budweiser beer, and Marlboro cigarettes use this method of market entry in fore

Coca-Cola, Budweiser beer, and Marlboro cigarettes use this method of market entry in fore

Coca-Cola, Budweiser beer, and Marlboro cigarettes use this method of market entry in foreign markets. This method allows these companies (and others) to retain control over their products while others manufacture and distribute the products in foreign markets. The companies are paid a fee or royalty for the right to manufacture their products. Which of the following entry strategies would be associated with the method described?


[A]Exporting
[B]Management contracting
[C]Direct investment
[D]Licensing

Dec 21 2017 View more View Less

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