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Choose two firms that compete within the same industry (e.g., J.C. Penney and Sears, Johns

Choose two firms that compete within the same industry (e.g., J.C. Penney and Sears, Johnson & Johnson and Merck, Ford and GM, etc.).

Go to each firm's Web site, and then access and download their annual reports (financial statements).

Using the accounting data from the firms' financial statements and the ratios studied in Chapter 9 of the textbook, calculate allratios for each firm (liquidity ratios, activity ratios, profitability ratios, leverage ratios, and coverage ratio).

 

Dec 03 2019 View more View Less

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