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Charlie is a strategist who wants to decide on the appropriate strategy to help his firm “go...

Charlie is a strategist who wants to decide on the appropriate strategy to help his firm “go global.” Which of the following should Charlie consider while choosing his strategy? A. He must be aware of the fact that despite globalization and the emergence of the Internet, firm geographic location has actually maintained its importance. B. He should rely on his firm’s business-level strategy as a clue to possible strategies pursued globally. C. He should remember that he has only one framework at his disposal to make global strategy decisions. D. He must remember that higher levels of control and a lower likelihood of any loss in reputation go along with less investment-intensive foreign entry modes.

 

Aug 01 2020 View more View Less

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