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Chapter 13 1.

Chapter 13

  1. 1. Explain how (i) media availability, (ii) Product characteristics, and (iii) consumer evaluation of promotional messages impact global advertising and promotional decisions in global marketing.
  2. 2. Explain the benefits and challenges in using Trade Shows and Trade Missions in global marketing programs.

Chapter 14

  1. 1. What are the market situations that require the use of following pricing approaches in global marketing?
    1. -Skimming
    2. -Penetration
    3. -Dual pricing
    4. -Cost-plus method
    5. -Marginal cost method
    6. -Pass-through
    7. -absorption

Nov 10 2017 View more View Less

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