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case Kinshasa Abroad-African Cuisine and Culture A Youlou Kabasella owned and operated a restaurant and Peanut Stew nightclub in Kinshasa Zaire for nearly 1t years restaurant’s menu was filled

case Kinshasa Abroad-African Cuisine and Culture (A) Youlou Kabasella owned and operated a restaurant and Peanut Stew, nightclub in Kinshasa, Zaire, for nearly 1t years. restaurant’s menu was filled with popular dishes and (stewed lamb in a curry sauce), Samaki wa Kupaka drinks from the region. In addition to his food and bev- (grilled fish in a coconut-tamarind sauce), Nyama erage services, Mr. Kabasella provided a dance floor and Choma (roasted spare ribs seasoned with curry), and live Zairian/Congolese rumba and soukous music. While Liboke de Poisson (fish in banana leaf). The entrees are the popularity of most musical styles in Africa were accompanied by various African side dishes such a largely confined to specific countries or regions, rumba Plantains in Coconut Milk, Baton de Manioc and and soukous were popular throughout the African Chikwangue (made from cassava tubers), Irio (peas, pota Beef and Greens in Peanut Sauce, The Muamba Nsusu (Congo chicken soup), Malay toes, corn, and greens), Maharagwe (red beans), and continent. Anticipating increased political turmoil, Mr. Mbaazi wa Nazi (pigeon peas in coconut milk). The Kabasella and his family left Zaire in 1995 and ended up Kabasellas also serve a variety of soft drinks imported living with relatives in Dayton, Ohio. Soon thereafter, from Africa along with the usual American beverages they moved to Columbus, Ohio, where he worked odd found in casual dining restaurants jobs to make ends meet. A Columbus businessperson befriended him and offered to loan him the capital Mr. Kabasella had predicted it would generate immedi necessary to establish a new restaurant. In 2003, ate interest due to the cultural diversity in the Columbus Mr. Kabasella opened Kinshasa Abroad in the downtown area. Moreover, because of the restaurant’s proximity to area of Columbus. Like his former restaurant, it has a Ohio State University, he thought there would be a high dance floor and features Zairian/Congolese rumba and level of awareness and interest in African cuisine and soukous music. On most nights, recorded music from music. Despite his optimism, and the ads he regularly the top artists of the genre is played. There are, however, places in local and school newspapers, Mr. Kabasella has a few Congolese bands, such as Tabu Ley Rochereau & been discouraged by the fact that customer turnout and Orchestra Afrisa International and Les Quatre Etoiles revenue have been far short of what had been projected (The Four Stars), that occasionally tour the United States and as a favor to their fellow countryman Questions (Mr. Kabasella) play at Kinshasa Abroad whenever they are in the area. A cover of $10 is charged when there are ve acts, but there is otherwise no cover charge. The res taurant has 20 quads (tables for four), 15 deuces (tables for two, and larger parties can be accommodated by 2. Create a list of probing questions you would ask pushing tables together When contemplating opening the restaurant, 1. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you to help him diagnose his marketing problem(s)? Mr. Kabasella and his wife prepare and serve a variety of African entrees. Some of their specialties include Mr. Kabasella if you were going to meet with him to help him specify (a) the manager’s decision prob- lem and (b) research problems

Jun 16 2020 View more View Less

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