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Business Plan & Funding Requirements 100% of Module Grade You are required to write an individual 2000 word business plan comprising of two parts 1 Business Plan approximately

Business Plan & Funding Requirements [100% of Module Grade] You are required to write an individual 2,000 word business plan comprising of two parts: 1. Business Plan - approximately 1,500 words; accompanied by 2. Funding Requirements of your enterprise – approximately 500 words. The document you write should relate to the new business venture you decided to set up identified earlier in this module. Important: You will have been requested to submit a “New Business Proposal Form” to your Tutor or Module Leader for approval by Week 4. This form must have been signed off by your Tutor/Module Leader before you can commence work on this assessment. 2.2 Assessment Brief Part 1: Business Plan (approximately 1,500 words, 70% of total marks) The business plan you will produce is a document that could be presented to a potential investor. It should include the following: ? Summary of the purpose and uniqueness of the business ? Description and explanation (including evidence) of the market opportunity, the gap in the market that the business fills and the customer need. ? Description and explanation of the products and/or services the business will offer (including the USP and innovation the business brings to the market) to meet the customer needs/solve the customer problem(s). ? Description and explanation of the sales and marketing strategy and activities, plus any role played by the brand to enable the business to attract and retain customers. ? Detailed competitor analysis and a clear description and explanation of the competitive advantage(s) of the business. ? Description and explanation of operational structure and choices. ? A profit and loss summary – incorporating a sales forecast and details of costs for the first year of operation. ? Cash flow forecast for year 1.

 

Apr 21 2020 View more View Less

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