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Brand-loyal purchase patterns for a product may actually occur for reasons other than consumers..

Brand-loyal purchase patterns for a product may actually occur for reasons other than consumers preferring that product so much that they “absolutely have to have it.” Which of the below were other possibilities mentioned in Kotler and Keller? a. Indifference b. Low price c. Unavailability of other brands that could satisfy the same need d. B and C e. All of the above
 

Jul 25 2020 View more View Less

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