Create an Account

Already have account?

Forgot Your Password ?

Home / Questions / Brand Analysis of Focal Brand 1000 words SWOT does not count towards this word

Brand Analysis of Focal Brand 1000 words SWOT does not count towards this word

Brand Analysis of Focal Brand 1000 words (SWOT does not count towards this word
Analyze the marketing strategy of your brand.
Product, Price, Place, Promotion: Discuss the key product issues. What
types of pricing strategies are used for these brands ? Discuss key
distribution issues. What types of distribution channels are used and why? Compare
point of sale merchandising and promotions. Which specific
elements and tactics of the communications mix, such as advertising, public relations,
sales promotion, and direct marketing are important for these brands?.
At the end of this section, you should be able to provide a SWOT for your brand.
While SWOTs may be identified online, you should construct your own SWOT, and
the items identified in your SWOT should correlate with topics you have previously
discussed in this and the prior section. You should not include items in the SWOT
that were not previously discussed.
Part 4: Brand Recommendations for Your Focal Brand to Improve Its Competitive Position
1000 words
Based on the issues you have identified in parts 1-3, clearly articulate a strategy for
increasing your brands market share. After this brief statement, present three wellfounded
ideas for improving the distinctive competitive advantage of your focal brand.
Be sure to provide analysis and logic for each, along with pros and cons for each
recommendation. Your tactical recommendations should soundly link to your previously
articulated strategy and should be based on the analysis you provided earlier in the paper.
Part 5: Executive Summary200 words
Briefly summarize your report and foreshadow your three recommendations in brief detail.
This will be the last part you write, but this should be the first page of your final project
after a very brief memo to your boss, Miranda Priestly.

Feb 04 2020 View more View Less

Answer (UnSolved)

question Get Solution

Related Questions