Home / Questions / Brand Analysis of Focal Brand 1000 words SWOT does not count towards this word
Brand Analysis of Focal Brand 1000 words (SWOT does not count towards this word
count)
Analyze the marketing strategy of your brand.
Product, Price, Place, Promotion: Discuss the key product issues. What
types of pricing strategies are used for these brands ? Discuss key
distribution issues. What types of distribution channels are used and why? Compare
point of sale merchandising and promotions. Which specific
elements and tactics of the communications mix, such as advertising, public relations,
sales promotion, and direct marketing are important for these brands?.
At the end of this section, you should be able to provide a SWOT for your brand.
While SWOTs may be identified online, you should construct your own SWOT, and
the items identified in your SWOT should correlate with topics you have previously
discussed in this and the prior section. You should not include items in the SWOT
that were not previously discussed.
Part 4: Brand Recommendations for Your Focal Brand to Improve Its Competitive Position
1000 words
Based on the issues you have identified in parts 1-3, clearly articulate a strategy for
increasing your brands market share. After this brief statement, present three wellfounded
ideas for improving the distinctive competitive advantage of your focal brand.
Be sure to provide analysis and logic for each, along with pros and cons for each
recommendation. Your tactical recommendations should soundly link to your previously
articulated strategy and should be based on the analysis you provided earlier in the paper.
Part 5: Executive Summary200 words
Briefly summarize your report and foreshadow your three recommendations in brief detail.
This will be the last part you write, but this should be the first page of your final project
after a very brief memo to your boss, Miranda Priestly.
Feb 04 2020 View more View Less
Refer to graph 2. If the economy is in long run equilibrium and aggregate demand (AD) curve increases. What would be the effect of the fiscal policy undertaken by the gov...
Apr 15 2021Alejandra wants to buy a new Ford F-150. She sees the following ad: "0% APR financing for 66 months OR Up to $8,000 in total savings."1. She has negotiated a sales price ...
Dec 02 2019Sketching a Graph Find a set of parametric equations and such that and for all real numbers t. Then sketch a graph of the curve.
Aug 09 2021In what way is a nation’s offer curve similar to: (a) A demand curve? (b) A supply curve? (c) In what way is the offer curve different from the usual demand an...
Mar 30 2020Better Health, Inc. is evaluating two investment projects, each of which requires an up-front expenditureof $1.5 million. The projects are expected to produce the followi...
May 09 2020When phosphorus reacts with chlorine, phosphorus trichloride is formed according to the equation:___P4s) + ___Cl2g? ___PCl3l) (unbalanced)Balance the equation and determi...
Feb 15 2020Quality Bikes is a wholesale firm that specializes in the distribution of bicycles. In the past, the company has maintained ample inventories of bicycles to enable fillin...
Aug 06 2020On October 1, 2016, Satillo Richey opened an advertising agency. He plans to use the chart of accounts listed below. INSTRUCTIONS 1. Journalize the transactions. Number t...
Apr 21 2020Calculate the APR of a loan for $10,050, including loan fees of $320, at 11.5% for 3 years. (Do not round intermediate calculations. Round your answer to the nearest tent...
Apr 13 2020The Scarlet Letter bookstore has $85 000 of sales, variable costs of $36 550, and fixed costs of $27 360. What would its sales have to be to break even?The Scarlet Letter...
Mar 27 2020