Behavioral segmentation is an important variable for understanding different patterns of behavior among consumers. Which of the following statements is/are true about behavioral segmentation?
I. It is the best starting point for dividing market segments.
II. Occasion segmenting helps firms build up product usage.
III. A consumer buying toothpaste to prevent tooth decay, can be included in a segment of consumers seeking the same benefits.
IV. Split loyals are people who shift loyalty from one brand to another.
[A]Only (II) above
[B]Both (I) and (II) above
[C](I), (II) and (III) above
[D](II), (III) and (IV) above
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