Behavioral segmentation is an important variable for understanding different patterns

Behavioral segmentation is an important variable for understanding different patterns

 Behavioral segmentation is an important variable for understanding different patterns of behavior among consumers. Which of the following statements is/are true about behavioral segmentation?

I. It is the best starting point for dividing market segments.

II. Occasion segmenting helps firms build up product usage.

III. A consumer buying toothpaste to prevent tooth decay, can be included in a segment of consumers seeking the same benefits.

IV. Split loyals are people who shift loyalty from one brand to another.

[A]Only (II) above 

[B]Both (I) and (II) above

[C](I), (II) and (III) above 

[D](II), (III) and (IV) above