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Behavioral segmentation is an important variable for understanding different patterns

 Behavioral segmentation is an important variable for understanding different patterns of behavior among consumers. Which of the following statements is/are true about behavioral segmentation?

I. It is the best starting point for dividing market segments.

II. Occasion segmenting helps firms build up product usage.

III. A consumer buying toothpaste to prevent tooth decay, can be included in a segment of consumers seeking the same benefits.

IV. Split loyals are people who shift loyalty from one brand to another.

[A]Only (II) above 

[B]Both (I) and (II) above

[C](I), (II) and (III) above 

[D](II), (III) and (IV) above 

Dec 12 2017 View more View Less

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