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BCG matrix is a portfolio approach that compares various businesses in a firm’s portfolio

BCG matrix is a portfolio approach that compares various businesses in a firm’s portfolio

 BCG matrix is a portfolio approach that compares various businesses in a firm’s portfolio on the basis of relative market share and market growth rate. In this regard, sometimes called “problem children” or “wildcats”, which of these are new products with a potential for success, but need a lot of cash for development?

[A] Cash cows 

[B] Dogs 

[C] Stars

[D] Question marks  Show 

Liam Smith 28-Nov-2017

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