Service

Bata Shoe Company sells its manufactured products through its own chain of retail outlets.

Bata Shoe Company sells its manufactured products through its own chain of retail outlets.

Bata Shoe Company sells its manufactured products through its own chain of retail outlets. Which of the following marketing strategies does Bata employ?


[A]Backward integration


[B]Forward integration


[C]Horizontal integration


[D]Diversified strategy

Roshan kumar 11-Dec-2017

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