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Based on information in this chapter identify major similarities and differences between the new-product development process at Google versus that found at most other companies

Based on information in this chapter, identify major similarities and differences between the new-product development process at Google versus that found at most other companies. 2. Is Google s product-development process customer centered? Team based? Systematic? 3. Considering the product life cycle, what challenges does Google face in managing its product portfolio? 4. Is there a limit to how big Google s product portfolio can grow? Explain. 5. Will Google be successful in markets where it does not dominate, such as social networks and app/entertainment stores? Why or why not? Google is wildly innovative. It recently topped Fast Company magazine s list of the world s most innovative companies, and it regularly ranks among everyone else s top two or three most- innovative. Google is also spectacularly successful. Despite formidable competition from giants such as Microsoft and Yahoo!, Google s share in its core business-online search-stands at a decisive 84 percent, more than five times the combined market shares of all other competitors combined. The company also dominates when it comes to paid search advertising, with 80 percent of that online ad segment. And that doesn t include paid search on mobile devices, where Google has close to a monopoly with a 98 percent share. But Google has grown to become much more than just an Internet search and advertising company. Google s mission is "to organize the world s information and make it universally accessible an

Jul 28 2020 View more View Less

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