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BACKGROUND OF THE COMPANY Google's ad-dependent business model enables it to launch free o

BACKGROUND OF THE COMPANY Google's ad-dependent business model enables it to launch free o

Please perform SWOT analysis on a small company, and write personal statement(personal statement means your own opinion about how should the company market themselves), please refer to the attachment as the format.

APA reference style.

two page double space.

BACKGROUND OF THE COMPANYGoogle's ad-dependent business model enables it to launch free opera±ng systems and produc±vityso²ware, giving it an advantage againstMicrosof(NASDAQ:MSFT), which relies on revenue frompaid so²ware. Google pulled all those free apps together with Chromebooks, which are aimed atstudents, young professionals, and small to medium-sized businesses. Chromebooks only accountedfor 1% of the PC market last year, butGartneres±mates that their share might rise to 4% by 2017.From <h³p://www.fool.com/inves±ng/general/2015/07/03/swot-analysis-of-google-inc.aspx>STRENGTHSWEAKNESSES• Strong market posi±onGlobal search engine dominanceAndroid's success is a growth driver inthemobile market• Robust ´nancial situa±on• Strong brand image• Diversi´ed product line• Low opera±ng cost• Strong infrastructure baseExcessive dependence onadver±sing revenueLack of product integra±on ascompared to compe±torsLimited success of Google’ s socialnetworksNo strategy for contrac±onOPPORTUNITIESTHREATSGrowth in internet usageIncreasing worldwide online(display & mobile) ad spendingNew products and innova±on• Intensive compe±±on• Exchange rate µuctua±ons• Lawsuit expenses from intellectual propertyinfringement claims

Liam Smith 07-Nov-2017

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