Assume that your local university or local high school (your choice) has had difficulty ge
Assume that your local university or local high school (your choice) has had difficulty getting non-student residents in the local community to attend football games. Your school's athletic director requests that an organization that you belong to (say, a local chapter of the American Marketing Association) develop an advertising program that is to be targeted to local residents to encourage them to attend football games. What measures/metrics could you use to assess whether the advertising program you have developed has been effective? How might you assess the ad campaign's ROMI?
NOTE: I have NOT asked you to create an advertising campaign....for help, you might look back at some of the guidelines in chapter 2.