Please, write an Executive Summary for Strategic Marketing Plan. I uploaded a sample of an executive summary from one of my classmate. The Discussion has an automatic "Turn It IN" so you need to provide credible sources. Thanks.
Assignment DescriptionThe Discussion Board (DB) is part of the core of online learning. Classroom discussion in anonline environment requires the active participation of students and the instructor to create robustinteraction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by othersthroughout the week. At the end of each unit, DB participation will be assessed based on bothlevel of engagement and the quality of the contribution to the discussion.At a minimum, each student will be expected to post an original and thoughtful response to theDB question and contribute to the weekly dialogue by responding to at least two other posts fromstudents. The first contribution must be posted before midnight (Central Time) on Wednesday ofeach week. Two additional responses are required after Wednesday of each week. Students arehighly encouraged to engage on the Discussion Board early and often.The purpose of the Discussion Board is to allow students to learn through sharing ideas andexperiences as they relate to course content and the DB question. Because it is not possible toengage in two-way dialogue after a conversation has ended, no posts to the DB will be acceptedafter the end of each unit.For assistance with your assignment, please use your text, Web resources, and all coursematerials.Peer ReviewPost an executive summary of your Comprehensive Project in the body of a post in thisdiscussion (please do not use attachments). An Executive Summary is a one-page document thatoutlines the purpose, process, findings, discussion, and findings of a report submitted tomanagement. CEOs often read and assess an Executive Summary before deciding to read theentire report, so this must be high quality narrative that demonstrates the significance of the workundertaken, the objectivity of research and analysis underpinning the report, and the credibilityof the resulting conclusions.Please review the Executive Summaries of other students, providing an objective assessment andconstructive feedback that will help strengthen the effectiveness of their efforts and the quality ofthe finished report.In your own words, please post a response to the Discussion Board and comment on otherpostings. You will be graded on the quality of your postings.For assistance with your assignment, please use your text, Web resources, and all coursematerials.
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