Apple's iPhone Launch: A Case Study in Effective Marketing Kyle Mickalowski, Augustana Col
The third written essay is on Apple's iPhone launches. Prepare a one-page paper (MS Word, 12 point, Single Spaced) on the following topic. Make your answer brief and concise.
Read the attached article on Apple's iPhone launch, which was written while Steve Jobs was CEO. Based on the information contained in the article and your own knowledge of Apple describe how Apple's continued innovation makes the company a market leader and propose one way Apple could reposition itself to continue company profitability.