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An enormous amount of money was spent promoting Pets.com's brand, but the company

An enormous amount of money was spent promoting Pets.com's brand, but the company ultimately closed during the dot-com downturn. Which of the following was not one of the reasons Pets.com failed:


(A) It overextended its focus on a market niche and tried to appeal to an overly broad audience.


(B) It was based on a faulty business model with overly thin margins.


(C) Despite its efforts, the Pets.com marketing campaign was ill-conceived and did not create name recognition.


(D) Its strategy was based on a value proposition that customers did not value.

Mar 23 2018 View more View Less

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