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An arrangement whereby an organization grants a foreign firm the right to use intellectual

An arrangement whereby an organization grants a foreign firm the right to use intellectual properties such as patents, copyrights, manufacturing processes, or trade names for a specific period of time is referred to as

A) foreign investing.

B) exporting.

C) licensing.

D) franchising.

 

12) An arrangement whereby the parent company grants another firm the right to do business in a prescribed manner is referred to as

A) foreign investing.

B) exporting.

C) licensing.

D) franchising.

 

13) ________ must follow stricter operational guidelines than do ________.

A) Global investment, licensing

B) Licensing, franchising

C) Franchisees, licensees

D) Exporting, franchising

 

14) Licensing is usually limited to what business?

A) fast foods

B) banks

C) technical services

D) manufacturers

 

15) Tricon Restaurants International reports record-breaking ________ new international restaurant openings for its KFC, Pizza Hut and Taco Bell brands.

A) 257

B) 479

C) 871

D) 1,041

16) An average worker in Tokyo can buy a Big Mac with ________ of work, whereas an average worker in Jakarta, Indonesia, must work an hour and a half to purchase the same sandwich.

A) 10 minutes

B) 20 minutes

C) 30 minutes

D) 40 minutes

 

17) What firm is based in one country (the parent or home country) and produces goods or provides services in one or more foreign countries (host countries)?

A) global investment

B) multinational corporation

C) foreign corporation

D) international corporation

 

18) What type firm directs manufacturing and marketing operations in several countries and these operations are coordinated by a parent company, usually based in the firm's home country?

A) global investment

B) foreign corporation

C) multinational corporation

D) international corporation

 

19) What type firm has corporate units in a number of countries that are integrated to operate as one organization worldwide?

A) global corporation

B) multinational corporation

C) foreign corporation

D) international corporation

 

20) What type corporation sells essentially the same products in the same manner throughout the world with components that may be made and/or designed in different countries?

A) foreign corporation

B) multinational corporation

C) international corporation

D) global corporation

 

Dec 11 2019 View more View Less

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