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Amazon com has become one of the most successful online merchants Two measures of its success are sales and net income/loss figures all figures in Smillion source Amazon Annual Reports

14-10. Amazon.com has become one of the most successful online merchants. Two measures of its success are sales and net income/loss figures (all figures in Smillion). (source: Amazon Annual Reports 1995-2014): Year Net Income/Loss 1995 157 1996 5.7 1997 27.5 124.5 1998 1.639.8 1999 719.9 1,411.2 2,761.9 2001 567.3 3,122.9 2002 149.1 3.933 5.263.7 2003 35.3 2004 588.5 6,921 8,490 2005 359 2006 190 10,7ll 2007 476 14.835 19.17 2008 645 24.51 2009 2010 1,152 34.2 2011 631 2012 39 61,09 74.45 2013 274 2014 241 88.99

14-10. Amazon.com has become one of the most successful online merchants. Two measures of its success are sales and net income/loss figures (all figures in Smillion). (source: Amazon Annual Reports 1995-2014): Year Net Income/Loss 1995 157 1996 5.7 1997 27.5 124.5 1998 1.639.8 1999 719.9 1,411.2 2,761.9 2001 567.3 3,122.9 2002 149.1 3.933 5.263.7 2003 35.3 2004 588.5 6,921 8,490 2005 359 2006 190 10,7ll 2007 476 14.835 19.17 2008 645 24.51 2009 2010 1,152 34.2 2011 631 2012 39 61,09 74.45 2013 274 2014 241 88.99

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