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Home / Questions / Advertisements for products and services such as life insurance policies, mouthwash

Advertisements for products and services such as life insurance policies, mouthwash

 Advertisements for products and services such as life insurance policies, mouthwash and deodorants play upon fear. By showing the unfortunate consequences that a consumer faces if he doesn’t use the service or product, advertisers force the consumers to purchase the product or service. Such ads use

[A] Legitimate power 

[B] Coercive power 

[C] Expert power

[D] Referent power  Show 

Nov 28 2017 View more View Less

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