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According to Solomon M Charbonneau J Marshall G & Stuart E 2012 Marketing Real People Real Choices 2nd Ed Auckland Pearson Education, IMC has five 5 functions create awareness

According to Solomon, M., Charbonneau, J., Marshall, G., & Stuart, E. (2012) Marketing: Real People Real Choices (2nd Ed) Auckland: Pearson Education, IMC has five (5) functions: create awareness, inform the market, create desire, encourage purchase and build loyalty. In line with these, develop four SMART marketing communication objectives for your product/service (3 Marks each/up to a total of 12 Marks)

Jul 31 2020 View more View Less

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