accents in advertising Image courtesy of yoplait. coreconcepts Accent Color Here's how to
I have 6 article to read and answer questions in one paragraph of 4 sentence at least for each article.
1. Accent Color
The attached article describes how accents used in advertising can influence consumers' perception of that brand or product. For example, a British accent may convey dignity and intellect, while an Australian accent might convey a sense of adventure. What type of product/brand may benefit from using a (i) French, (ii) Australian, and (iii) British accent?
2. Uber Collides France
The attached article describes how the ride sharing service Uber has experienced challenges while expanding into foreign markets. In France, taxi drivers are protesting over this new competitor and their subsequent loss of business. Uber has been banned in some locations, but it is trying to fight/change the laws. Do you think, under it's current business model, that Uber should be able to operate in these locations? Please comment.
3. Marketing Firms Mining Selfies
The attached article describes how firms are using technology to spot their products/logos in pictures consumers post on social media.Such data allows marketers to send targeted ads as well as conduct market research.
Do you think this is going to far, invading consumers' privacy?
4. Dipping Into India
The attached article describes how Dunkin Donuts had to adapt it's menu in India to local tastes. Their menu offers burgers, sandwiches, etc., popular among local consumers.