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Home / Questions / a) What are the main differences between Bitner’s Servicescape Model and the other two mo...

a) What are the main differences between Bitner’s Servicescape Model and the other two models: Mehrabian-Russell Stimulus-Response Model and Russell Model of Affect? Explain in details. (b) Use an

a)

What are the main differences between Bitner’s Servicescape Model and the other two models: Mehrabian-Russell Stimulus-Response Model and Russell Model of Affect? Explain in details.

(b)
Use an example to show how a service firm can apply Russell Model of Affect to drive customer responses.

Apr 18 2021 View more View Less

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