A Rubric for Evaluating Student Blogs Criteria Unsatisfactory Limited Proficient Exemplary
- Topic for the Blog: Marketing Implementation and Control
- Each student will create a Blog to which they will post their observations of marketing strategies and tactics. These can be current marketing events they have read about or observed in their professional or personal lives and that they can write as if they were an expert in the field. Before writing a blog, students may need to conduct extra research about a marketing topic in order to write the blog from an expert perspective. The objective of the assignment is to stretch and solidify knowledge of the marketing concepts through direct application and commentary. Substantial blogs should contain at least 1,200 word.
Rubric is attach
A Rubric for Evaluating Student BlogsCriteriaUnsatisfactoryLimitedProficientExemplaryRatingContent andCreativityTopicconnects withweeklydiscussionBlog iswritten froman expertperspective1,200 Words50 PointsPostings show noevidence ofinsight,understanding orreflective thoughtabout the topic.Postings provideminimal insight,understandingand reflectivethought aboutthe topic.Postings providemoderateinsight,understandingand reflectivethought aboutthe topic.Postings providecomprehensiveinsight,understanding,and reflectivethought aboutthe topic by...building afocusedargument arounda specific issuePostings presentno specificviewpoint and nosupportingexamples or linksto websites ordocuments areprovided, or thelinks selected areof poor quality anddo not add anyvalue to theinformationpresented.Postings presenta specificviewpoint butlack supportingexamples orlinks to websitesor documents,but not all linksenhance theinformationpresented.Postings presenta specificviewpoint that issubstantiated bysupportingexamples andlinks to websitesor documents,but not all linksenhance theinformationpresented.Postings presenta focused andcohesiveviewpoint that issubstantiated byeffectivesupportingexamples orlinks to relevant,up-to-datewebsites ordocuments thatenhance theinformationpresented.Postings are do notstimulate dialogueand commentaryand do not connectwith the audience.Postings arebrief and