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A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent Why do you think redemption rates

A recent report by a rebate fulfillment service showed that the average redemption rate for a $50 rebate on a product that costs $200 is only 35 percent. Why do you think redemption rates are so low? How might these low redemption rates affect a marketer’s decision regarding the use of rebates as a promotional tool?

May 14 2020 View more View Less

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