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A literature review of no more than which will demonstrate your understanding and critical evaluation of the modules content You will need to consider how your topic can be

A literature review of no more than 3000 words (-10% allowed), which will demonstrate your
understanding and critical evaluation of the modules content.
You will need to consider how your topic can be evaluated within at least two of the major areas the module comprises: Consumer Behaviour, Strategic Brand Management and Branding and
Communications. Your literature review should ultimately lead to a research question/research
objective. You should use examples to support your arguments.

Feb 14 2020 View more View Less

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