A group of graduates recently received Applied Craft Brewing Certification. In that process they learned that Colorado’s craft brewery industry is booming. The entrepreneurial team concludes they are passionate about starting a Brewery. After scanning local businesses and conducting some initial market research, this group decides that many people share an unmet need for local fresh craft brews.
Task Description: Place and Distribution
State the channel or channels recommended for this product.
Provide the rationale for selection these channels by aligning the decision with customer needs and company capabilities.
If indirect distribution is indicated, describe the channel partners and decisions related to the supply chain.
Describe resources required and estimate costs associated with the Place decisions.
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