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A group of graduates recently received Applied Craft Brewing Certification. In that process they learned that Colorado’s craft brewery industry is booming. The entrepreneurial team concludes they are

A group of graduates recently received Applied Craft Brewing Certification. In that process they learned that Colorado’s craft brewery industry is booming. The entrepreneurial team concludes they are passionate about starting a Brewery.  After scanning local businesses and conducting some initial market research, this group decides that many people share an unmet need for local fresh craft brews.

Task Description: Place and Distribution

  • State the channel or channels recommended for this product.

  • Provide the rationale for selection these channels by aligning the decision with customer needs and company capabilities.

  • If indirect distribution is indicated, describe the channel partners and decisions related to the supply chain.

  • Describe resources required and estimate costs associated with the Place decisions.

Apr 16 2021 View more View Less

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