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A condensed income statement by product line for Garcia Beverages Inc. indicated the following for Melon Cola for the past year: Sales ……………………………………… $3,750,000 Cost of goods sold ……………………… (2,250,000) Gross profit ……………………………… $ 1,500,000 Operating expenses ……………………… (1,800,000) Operating loss …………………………… $ (300,000) It is estimated that 20% of the cost of goods sold represents fixed factory overhead costs and that 35% of the operating expenses are fixed. Since Melon Cola is only one of many products, the fixed costs will not be significantly affected if the product is discontinued. a. Prepare a differential analysis report for the proposed discontinuance of Melon Cola. b. Should Melon Cola be retained? Explain.
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