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A British hospital chain wishes to make its first entry into the U.S. market by building a...

A British hospital chain wishes to make its first entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University. After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below:

a) Which city should Moodie select?

b) Assume a minimum score of 5 is now required for all factors. Which city should be chosen?

 

Jul 30 2020 View more View Less

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