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__________ is useful in comparing the relative efficiency of different advertising opportu

__________ is useful in comparing the relative efficiency of different advertising opportu

is useful in comparing the relative efficiency of different advertising opportunities or media and in evaluating the costs of campaigns.
a. CPR—cost per repetition
b. CPM—cost per thousand
c. CPQ—cost per quantity bought
d. CPS—cost per solicitation
e. CPM—cost per million

Liam Smith 10-Nov-2017

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